How Many Videos Can You Upload to Youtube a Day Per Week
- Video, Video Marketing Tips
Why Bulk Uploading is a Bad Video Marketing Strategy
4–5 minutes to read
In my six years as a digital marketer, I've worked with more legal clients than I can fifty-fifty remember. And then many have come up to me request why their YouTube channel isn't providing them with any leads. Having a successful YouTube aqueduct takes a lot of work, and a lot of factors become into creating ane. But I want to touch on on one specific mistake I've seen time and time again: bulk uploads.
It's non exactly a secret that video marketing tin bring neat returns to your firm. Many video product companies have capitalized on this fact to sell videos to lawyers. In some cases they will leave their customer with dozens of videos, only no guidance on how to use them effectively. If you're similar virtually of the lawyers I've met, you don't have time to deal with strategizing the release of then much content. So they brand the fault of dumping all of their videos up onto their YouTube aqueduct and their websiteat the same time.
And so right now I'd like to have a moment to talk about why this can hurt your videos' effectiveness, and give you some solutions that won't eat up all your time.
Consistency
Your audience and the search engines want the same thing from your website: content. Merely more than that, they wantnew content. They want to meet a site that is an ongoing source of new data. So let'south say you accept l videos that reply questions that are frequently asked by the people you are trying to attract. Information technology's very tempting to upload all of them at once to first attracting those viewers as soon as possible, right? Resist that temptation. Google rewards channels and websites that are consistent with their content schedule. Just in the instance of YouTube, a aqueduct that uploads ane video every calendar week for l weeks is going to receive more favorable rankings than a channel that uploads fifty videos in one solar day.
That said, you lot can certainly upload multiple videos in a calendar week,every bit long every bit you lot can proceed with that schedule. If you want to upload iii videos every week, commit to it. Also, there will be some cases where uploading multiple videos at the same fourth dimension makes sense, like if they are all linked together via annotations as a part of a series. But more often than not speaking, spread it out.
Subscriber Burn
Every YouTube user'due south homepage is a feed of recent videos from channels they subscribe to. They are put in order of the channels they watch virtually frequently. If a user skips over too many new videos from the same channel, that channel will begin to fall down the feed, and eventually disappear.
So let's say you have a channel that releases one video every solar day. You have a subscriber that likes your content and watches every video. Your aqueduct appears at the top of their feed. Yous decide if your subscribers like one video every day, surely they'll love two! That same subscriber just doesn't take the time to go on up with two videos every day. So they start missing your videos. YouTube will take notation of that, and your channel will start to lose its placement at the top.
This is what's known assubscriber burn.
Overwhelming fifty-fifty your biggest fans with too much content at once can cause your traffic to drib dramatically. Y'all are tasked with finding the sweet spot where your subscribers will cheque out as much of your new content as possible. This number varies widely for unlike industries. Big amusement channels like Rooster Teeth upload multiple videos every day and maintain a strong audition. For professional industries, I recommend once or twice a calendar week. I accept constitute great success with three times a week. Just consider your audience and the type of content yous are creating, and make up one's mind for yourself what is reasonable.
How to Schedule Your Content
So now the question becomes, "How do I keep all of this in mind without letting information technology take over my unabridged life?" Let'due south continue with the case of a company that has fifty frequently asked question videos. The virtually convenient and efficient way to handle them would exist to upload all of them to your channel and your website at one time. Well…you can! I know I simply said not to, but hear me out.
Both YouTube and most content management systems accept a scheduling feature. On YouTube, when yous become to upload a video, only select the Schedule choice from the drop downward. You tin can schedule all fifty videos correct then and there. Optimize their titles, tags, and descriptions, and then tell YouTube what twenty-four hour period and what hour or half hour you lot want that video to release to the public.
Y'all can practise the aforementioned for blog posts or pages on your site. Embed your video, write your accompanying content, and schedule a time for WordPress or any CMS you are using to release the post or page. You could do an entire yr's worth of blogging and YouTube in a day if yous are really aggressive.
Just remember:exist consistent and don't burn out your audience!
Source: https://crisp.co/bulk-uploading-bad-video-marketing-strategy/
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